Sunday, May 31, 2009

Building brand value at workplace

Recently read an article from Delhi Times Ascent. Very inspiring and true

There are often times when an employee may wonder, how do i stand out in a team? And experts say that by simply completing tasks assigned on time or working hard for longer hours, may not necessarily be the answer. They say it takes more than just one's work and job profile to be outstanding. This is where the role of crafting your own "USP"(Unique Selling Proposition) comes into the picture.

Crafting your USP:

According to experts, the first thing to do while brand-building is to identify the qualities and characteristics that give you an edge over the rest. Understand your strengths/abilities and use it towards your advantage at the workplace. Maintaining good relations with people whom you deal with will also add to your brand value. Self-branding is no easy task. It comprises of identifying your best personality traits and displaying it from time to time through enhanced performance and higher productivity. This will not only get you noticed but will also give you an edge over your colleagues.

Build your brand:
- Be a great team-mate and a supportive colleague.
- Be passionate about your job and make others know that you are excellent in your particular task/job.
- Finish the tasks assigned to you on time with exceptional quality.
- Be proactive and discuss your views on improving things with your senior officials.
- Bring in innovations into your project/tasks to make it more efficient.

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