Exponential(TM) Identifies Top Online Advertising Trends For 2008

Exponential(TM) Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, today announced online advertising trends for 2008. The parent company of Tribal Fusion, one of the industry's leading online ad networks, Exponential has identified top trends emerging from technology and business innovation, creativity and brand measurement. Trends to watch include: one-to-one marketing, online video advertising, new local advertising platforms, innovation in ad effectiveness measures, marketing opportunities from the semantic web, and virtual worlds.

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